This author’s preference is for actionable definitions that can be integrated into daily operational processes. Our GHG assessment allowed the client to track its emissions annually, and share these publically. The client’s challenge Our approach Currently, sustainability is a lot like beauty — its definition lies in the eyes of the beholder. Our team then developed and implemented both an emissions follow-up tool, and a tool to assess the emissions generated by the client’s operations. Have Sustainable Brands delivered right to your inbox. We began by conducting an inventory of emissions using the Bilan Carbone® methodology - a GHG emissions accounting method developed by ADEME (Agence de l'Environnement et de la Maîtrise de l'Énergie or Environment and Energy Management Agency). We followed this up with stakeholder discussions to gather feedback on material sustainability focus areas and to get a sense of the direction the industry would move to. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. The client’s challenge The resulting CR strategy we developed was supported by several strategic measures to monitor progress and success, and included the evolution of sustainability reporting for the company. Set preferences for tailored content suggestions across the site. A leading UK supermarket chain wanted a holistic view of how future environmental legislation, policy and voluntary initiatives would affect its business up till 2020. This website uses cookies for analytics, advertising and to improve our site. We also provided guidance and training for using these tools. The project was strongly supported by an engaged CEO who was committed to ‘doing it right’. Our first step was to benchmark local and international companies to identify the material focus areas for the telecommunications industry as well as local needs. We'll assume you're ok with this, but you can opt-out if you wish. Cecilia Wandiga Its CSR strategy would involve a carbon reduction plan for the company’s activities and touring operator services. The client developed its first standalone CR report which included its CR framework and long-term roadmap for reporting. All rights reserved. With respect to accounting and accountability, the focus is on appreciation, not depreciation (aka positive impact). The client was interested particularly in understanding the potential cost to its operations and supply chain so it could develop a sustainability strategy and an investment programme for its stores. We followed this up with stakeholder discussions to gather feedback on material sustainability focus areas and to get a sense of the direction the industry would move to. Its new sustainability initiatives were well coordinated so that it improved the impact of the company’s CR investments. A leading public transportation provider in Luxembourg wanted to maintain its leadership position in the market through communicating its CSR strategy. Speed is defined by the ability to maintain positive rates of change. The processes used to achieve sustainability must be reliable, replicable and measurable; outcomes must be confirmable, especially by outside scrutiny. To devise the carbon reduction plan, it needed an assessment of its greenhouse gas (GHG) emissions. There are five phases and seven processes inherent to sustainability: Published Oct 5, 2013 9pm EDT / 6pm PDT / 2am BST / 3am CEST. The goal of zero harm by definition leads to strategies that must comply with legal and ethical standards. The resulting CR strategy we developed was supported by several strategic measures to monitor progress and success, and included the evolution of sustainability reporting for the company. It is a human-driven process. Following a Board governance review, a leading Malaysian telecommunications company sought to develop a corporate responsibility (CR) strategy and framework. Incremental approaches work best. Machines don’t run companies or processes, people do; sustainability maximizes human talent by harnessing attention towards optimization and process excellence. BASF Collaboration to Develop Closed-Loop Process for Recycling EV Batteries, Rethinking Vinyl Today to Optimize for Tomorrow, Trending: BASF, Coca-Cola, EC Break New Ground on Plastics Recycling, Is Black Friday Dying? The Client was the first in the domestic market to adopt the Bilan Carbone® methodology.